Inside the Journey

The Aligned by Design’s Initiate Journey is a 9 day intentional creation process that transcend traditional website design; crafted for those who hear the call to further embody and activate their offerings. This journey is a deep dive into cultivating inner clarity, artistic branding, and compelling written content, while empowering you to evolve into the person your offerings ask you to become. This process ensures your online presence is a living, breathing expression of your authentic essence and gifts.

what you’ll receive

  • Inner Clarity

    Cultivate a deep understanding of your vision, fostering clarity and confidence in your offering through a series of intentional, daily inquiries.

  • Artful Branding

    Dive into the artistry of branding, in an engaging process to discover your unique tone, cohesive palette, and bring your signature aesthetic to life.

  • Compelling Content

    Through an easeful curated interview process, we co-craft a captivating narrative that aligns with your brand, ensuring each page of your website tells a cohesive and authentic story.

  • Holistic Guidance

    Supported by a expressive arts therapy lens, this journey guides you through the functional, spiritual, and psychological levels of your unique creative process.

  • Full Website Design

    Receive a professionally crafted, one-of-a-kind website designed to embody your vision and brand identity.

  • Strategy & Support

    Engage in creative coaching calls to review progress, strategize for the journey ahead, and ensure we are aligned every step of the way.

inside the journey

Discovery Call

We explore your vision, aspirations, and creative path to determine how Initiate can best support your next steps.

Initiation Call

A guided session to connect with the Spirit of your Work, clarifying your direction and ensuring that your online presence is rooted in integrity, authenticity, and alignment.

DAY 1-3

Clarity and Direction

Laying the Foundation for Your Work

✺ Clarify the deeper why behind your offerings

✺ Develop creative direction to refine your message and structure

✺ Define your ideal clients, core values, and unique positioning

✺ Gain clarity on the purpose and flow of your future website

DAY 4

Website Copy & Content DevelopmenT

Bringing Your Message to Life

✺ Guided interview process to uncover your unique voice

✺ Develop compelling, authentic website copy

✺ Receive a professional first draft tailored to your vision

✺ Refine your content for clarity, impact, and cohesion with guidance over the following week

DAY 5-9

Visual & Strategic Branding

Design That Embodies Your Essence

✺ Explore your brand’s aesthetic, tone, and visual language

✺ Get expert creative direction for branding, photoshoots, and digital content

✺ Co-create a branding board with a cohesive color palette, typography, and imagery

✺ Align all visual elements to ensure your brand communicates its depth and purpose

Website Build

Bringing It All to Life

This is where your vision, messaging, and branding come to life in a beautifully designed, functional website.

✺ Receive a custom website designed to showcase your work professionally

✺ Work with my team and I to build a strategic, intuitive online presence

✺ Timeline depends on the complexity of your site

✺ Full website ownership transfers upon completion of all monthly payments

Ready to align your online presence with your growth?

I offer a Complimentary Discovery Call and project quote.

✺ Frequently asked questions ✺

  • A: Initiate is for new creators launching their work online for the first time, providing foundational clarity, creative coaching, and a full website build.

    Renew is for established entrepreneurs refining and upleveling their existing brand and website through strategic rebranding and content refinement.

    Both offer deep creative coaching and brand alignment—Initiate builds from the ground up, while Renew evolves what’s already there.

  • A: No problem! The process is flexible to accommodate your schedule and needs. However, we highly recommend maintaining momentum, as consistency allows for the deepest transformation and clarity. We ask that the process is completed within 4 weeks.

  • A: If a payment is missed, you will receive a 7-day grace period to bring your account up to date. If payment is still outstanding after this period, your website will be temporarily taken offline until the balance is resolved.

    We understand that circumstances can change, and we encourage open communication. If you anticipate any issues with your payments, please reach out as soon as possible—we’re happy to discuss potential solutions to keep your website active and your journey uninterrupted.

  • A: You receive 7 creative direction calls throughout the journey, plus ongoing support via Signal to ensure you have guidance and clarity every step of the way.

  • A: That’s where the guided content development process comes in. Rather than starting from scratch, Phase II takes you through an intuitive interview process to distill the essence of your work. From there, I craft a clear, compelling first draft of your website copy that speaks directly to your audience.

    Over the following week, you'll receive guided feedback to refine and polish your content for clarity, impact, and cohesion, ensuring it fully aligns with your vision.

  • A: Signal is a messaging app that allows for continuous support, ensuring uninterrupted creative flow. It provides a space for us to connect, share insights, and stay aligned throughout the entire journey.

    I am available for text and voice messaging Tuesday-Friday from 10AM-4PM

  • A: All websites are built on Squarespace for its ease of use, aesthetic design options, and long-term manageability. If you’re currently using another platform, we’ll guide you through seamlessly transferring your domain and setting up your new site on Squarespace. If you have specific needs that might require a different platform, we can discuss alternatives during your Discovery Call.

  • A: The website build typically takes 3–5 weeks once we’ve completed the content creation and branding phases. The exact timeline depends on the scope and complexity of your site, as well as your responsiveness during the revision process. We’ll provide a more accurate timeframe after the initial 9 day content creation process