
RENEW
A 9-Day Brand & Website REDesign for Entrepreneurs Ready to Uplevel Their Online Presence
You’ve grown. Your work has deepened. But does your online presence truly reflect that evolution?
Renew is a 9-day immersive journey designed to refine, elevate, and realign your brand and website—so it matches the caliber of who you’ve become and where your business is headed next.
This is more than a refresh. It’s a strategic, intentional process that ensures your digital presence is a true embodiment of your expertise, vision, and impact.
what you’ll receive
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Clarity & Direction
Ground back into the core essence of your work and refine your offerings with clear, aligned messaging that speaks directly to your future audience. -
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Strategic Brand Refinement
Refine your aesthetic, tone, and positioning so your online presence feels true to your evolution. -
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Compelling Website Copy
Through a guided interview process, we co-create content that ensures your website is clear, cohesive, and authentic. -
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Holistic Guidance
Benefit from Phoebe Fae's background in expressive arts therapy, guiding you through the emotional, spiritual, and psychological aspects inherent to growth.
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Custom Website Redesign
Once your brand and copy refinement is complete, we transition into the full website rebuild—crafted to visually and functionally embody your evolution. -
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Flexible & Efficient Process
This 9-day journey is designed for busy professionals—with the flexibility to move at your own pace. Each day’s work takes approximately one hour and is structured for efficiency.

inside the journey
Discovery Call
We assess your current brand, online presence, and goals to pinpoint what needs to evolve and how to tailor the Renew Journey so that it best supports your development.
Initiation Call
A reconnection session to commune with the Spirit of your Work; clarifying your direction and ensuring that the next iteration of your brand and website is in full integrity with your mission.
DAY 1-3
Clarity and Direction
Grounding Back Into the Essence of Your Work
✺ Reconnect with the deeper why behind your offerings.
✺ Receive creative direction to identify where your business and brand need realignment.
✺ Define your ideal clients, core values, and unique positioning.
✺ Gain clarity on what needs to shift in your messaging and online presence.
DAY 4
Website Copy & Content DevelopmenT
Interview Day
✺ Elevate your website copy for clarity and resonance through a curated interview process.
✺ Receive a professional first draft of your website copy to insure your message is authentic, clear and compelling.
✺ Refine your first draft website copy through a guided process over the remaining days of Renew.
DAY 5-9
Visual & Strategic reBranding
Design That Reflects Your Growth
✺ Identify what needs to be visually updated or reimagined for your website.
✺ Get expert creative direction for branding, photoshoots, and digital upgrades.
✺ Receive a professional branding board including a cohesive color palette, typography, and imagery that reflects your brand’s next evolution.
Website reBuild
Bringing It All to Life
This is where everything you’ve developed in Days 1-9 comes together into a refined, cohesive template for your renewed online presence.
✺ Work with my team and I to translate your vision into a strategic, beautifully designed website.
✺ Timeline is determined by the complexity and scale of your site.
✺ Your website becomes a living extension of your work—built to grow with you.
Ready to align your online presence with your growth?
I offer a Complimentary Discovery Call and project quote.

Why Aligned by Design is Unique
Aligned by Design is more than website creation—it’s a rite of passage into the next evolution of your work. Blending spirit-led intelligence, expressive arts therapy, and business strategy, this journey ensures your online presence is a true reflection of your essence.
Your website becomes a living vessel for your work, aligning your inner vision with a powerful, authentic digital expression. This is not just design—it’s transformation.

✺ Frequently asked questions ✺
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A: The Initiate Journey is for those bringing their work online for the first time or starting fresh, while Renew is for those with an existing business or online presence who need to refine, realign, and uplevel their brand.
Both journeys include deep creative coaching, content development, and brand alignment, but Renew is tailored toward elevating an already-established vision rather than starting from scratch.
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A: No problem! The process is flexible to accommodate your schedule and needs. However, we highly recommend maintaining momentum, as consistency allows for the deepest transformation and clarity. We ask that the process is completed within 4 weeks.
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A: If a payment is missed, you will receive a 7-day grace period to bring your account up to date. If payment is still outstanding after this period, your website will be temporarily taken offline until the balance is resolved.
We understand that circumstances can change, and we encourage open communication. If you anticipate any issues with your payments, please reach out as soon as possible—we’re happy to discuss potential solutions to keep your website active and your journey uninterrupted.
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A: You receive 7 creative direction calls throughout the journey, plus ongoing support via Signal to ensure you have guidance and clarity every step of the way.
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A: That’s where the guided content development process comes in. Instead of writing from scratch, in Phase II you’ll be led through an organic interview process where we extract the essence of your work. I’ll then help shape this into clear, compelling first draft website copy that speaks directly to your audience.
After the first draft is created, you are invited into a guided refinement process to further personalize your copy over the remaining days of Renew.
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A: Signal is a messaging app that allows for continuous support, ensuring uninterrupted creative flow. It provides a space for us to connect, share insights, and stay aligned throughout the entire journey.
I am available to exchange texts and voicenotes on Signal Monday-Friday from 10AM-4PM
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A: All websites are built on Squarespace for its ease of use, aesthetic design options, and long-term manageability. If you’re currently using another platform, we’ll guide you through seamlessly transferring your domain and setting up your new site on Squarespace. If you have specific needs that might require a different platform, we can discuss alternatives during your Discovery Call.
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A: The website build typically takes 3–5 weeks once we’ve completed the content creation and branding phases. The exact timeline depends on the scope and complexity of your site, as well as your responsiveness during the revision process. We’ll provide a more accurate timeframe after our initial consultation and project quote.